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SocialSEO has gained a lot of recent attention for its rapid growth in terms of annual revenue and number of clients.

This Colorado-based Google Premier Partner is growing rapidly. SocialSEO’s annual revenue almost doubled in 2016 from 2014, and the company is on track to almost double its revenue again in 2017. The company specializes in generating leads, utilizing search engine optimization (SEO), establishing social media marketing channels, pay-per-click advertising, and content marketing.

While these services reach nationally, the firm, itself, is now a multiple-branch company with offices in Denver , Colorado Springs , and Phoenix .

So what factors have helped SocialSEO become 2017’s fastest growing digital marketing firm? The partners operating the firm, Darcie and Greg Walthour, have some insight to share about their success.

According to this husband-and-wife team, the most important factors are high standards of performance and an excellent company culture.

Quality Work Keeps Retention High and Brings New Clients

Greg and Darcie pride themselves on the quality of work that they produce.

“We don’t settle to be good — we want to be great.” – Darcie Walthour, SocialSEO

The company tracks the quality of its digital marketing strategies with well-defined performance metrics, which allows them to consistently provide high-quality digital marketing services to clients.

Greg explains that “getting leads is the key to success of any business, and since we do that for a living, we do it well.”

By leveraging several digital marketing channels and doing top-performing SEO work (it’s in the name, after all), the company is able to deliver this critical volume of leads to its client businesses.

Their consistent performance keeps their current clients on board, and their reputation of excellence brings new businesses to the firm. This is, according to Greg and Darcie, the key to their consistent exponential growth in revenue.

Company Culture First

According to Darcie, SocialSEO also puts emphasis on a strong work culture . This keeps employee retention high and helps the firm provide a consistent experience for their clients.

“We’ve worked really hard to try to keep our culture fun, to retain our team members,” says Darcie, “Because that’s truly what has made us successful. The team has grown this business and we’ve been lucky to have [them].”

For Greg, their focus on company culture follows from a simple philosophy: “A happy employee generally translates to a happy customer.”

SocialSEO’s remarkable sustained growth isn’t the result of a strategic revolution or of the latest trending gimmicks. It’s simpler than that. For Darcie and Greg, happy customers and happy employees are all it takes.