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The cornerstone of search engine optimization is the keywords that your potential customers search for in order to find your products or services. Putting yourself in the shoes of your customers and understanding what they are searching will put you ahead of the curve even before you implement an SEO or paid search strategy . By using keywords to build out your business presence online, you can accomplish new goals and milestones that you have set for your business.

Importance of Keywords

Google and other search engines rely on finding particular words and phrases in the text of your website in order to identify you with that keyword and show your website to searchers. Search engines are quite sophisticated and ignore repetitive use of the same keyword phrases. It looks for your keywords, as well as other contextually relevant words, used in real, grammatical sentences. This, combined with how reputable and popular your site is, determines much of your appearance in search engines .

What is a Keyword or Keyword Phrase?

No matter what kind of business you have, there are keywords, phrases, and questions that are connected to the products and services you offer. Many companies use this to their advantage and research keywords that could connect to their services and bring fresh new leads. You can find both “direct” keywords (those who are already looking for your service or product) and “indirect” keywords (other kinds of information that could be helpful to people who might want your product or service).By understanding what people are looking for when it comes to your products or services, you can use keywords to build out your business presence online .

Not sure where to begin? Contact us today at SocialSEO! As digital marketing experts, we help our clients get new business by utilizing keywords to target new customers.